Japonské kulturní standardy

The objective of this thesis is to identify Japanese cultural standards from the Czech perspective. These cultural standards enable us to disclose and understand the specific features of Japanese people, their norms and ways of thinking, feeling and acting. In today's context of globalization and the rising importance of international cooperation, the knowledge of Japanese cultural standards is essential for successful communication with Japanese partners. This thesis is divided into three parts. The first one is a theoretical introduction to the issue of culture in general, as well as culture describing methods - cultural dimensions and cultural standards. The second part of this thesis deals with Japanese culture, its characteristic features and specifics of Japanese mentality. The closing part, which is based on empirical research, puts objective on defining Japanese cultural standards from the Czech perspective, as well as identifying the main cultural differences between these two nations.