Organizace a řízení vybraného ubytovacího zařízení

The object of bachelor thesis is evaluation of the current organization and running of Hotel Jenerálka a.s. and at the same time proposal of arrangements on the basis of made analysis which might help to prove its operation in the future. Proposed arrangements should lead to a greater satisfaction of both guests and employees of the hotel. The main used method is observation which is made on the basis of work training in the particular hotel. The other method used consists of comparison. We will mainly compare development of rates in chosen years. Statistic data collection and sorting and its consecutive evaluation form the final part of thesis. To get the most precise and the most detailed information we will consult the situation of the hotel with a specialist, to be specific with Hotel Manager and Front Office Manger of Hotel Jenerálka. Due to comprehension of given topic we focused on a marketing strategy, organization structure and SWOT analysis. According to the results of the analysis were worked up specific suggestions leading to an improvement. These suggestions were handed over to a management of Hotel Jenerálka to review them and eventually implement as well. We are talking mainly about higher effectiveness of the Top Management and introduction of complimentary services. We can undoubtedly consider contribution the graphic illustration of the occupancy in particular years. Thanks to this graphic illustration is the progress of rates more obvious. Suggested arrangements from the view of employee are contribution as well because of employee knows the situation in the hotel better then unbiased beholder.