Komplexní pohled na internetovou mikrokomunitu

The purpose of this work is to describe a comprehensive approach to internet micro-communities in its complexity both in theory and in practice. The work is focused above all on internet community managers or their owners and should provide them with theoretical and practical experience and procedures leading to easy founding of these micro-communities and at the same time how to expand and make them profitable. The work draws from practical experiences during development and administration of a traveller community ORBION.CZ and a pregnant/mother eMimino.cz community. I drew first from common principles in scientific literature and then tried to enrich this approach from practice and offer problem solutions based on my experience. This way I think I can treat the problems in an interesting manner. The work is divided into several topics representing community life-cycle. In the first place there is a notion clarification in theory and typology of internet communities. Then follows theoretical definition of users structure, description of community origin, its growth, sustainable growth and solution of frequent problems from practical point of view. The last part aims at theoretical possibilities of monetization and consequently business model options in practice.