Možnosti rozvoje a bariéry růstu cestovního ruchu v regionu Slovácko

This diploma thesis focuses on development of tourism in terms of regional development on example of region of Slovacko. The primary objective of my thesis is to identify main challenges and barriers of further development and to provide recommendation and suggestions for development of tourism in the region of Slovacko. The first part of my thesis introduces the general role of tourism in regional development. Here, I describe conditions and background of tourist development both in the Czech Republic and in the European Union. As tourism is a significant part of national economics I pay attention to relation between development of tourism and national economy. Furthermore, there is a definition of the Concept of national tourism policy which specifies different authorities dealing with the management of tourism at various levels. The second part of the thesis deals with the region of Slovacko, its definition and basic characteristics with specific emphasis on the region's high tourism potential. The practical part analyses a role of the Association of entrepreneurs of tourism in the Hodonin district. There is a characterization and evaluation of the association's activities and projects that have been approved and implemented in the region of Slovacko. Based on my questionnaire survey given to the members of this association I try to find out what the major barriers of the tourism development are and how to reduce the obstacles. The conclusion summarizes the main barriers and limits and on the basis of the analysis I formulate recommendations and suggestions for further activities in the region.