Efektivní výměna informací a znalostí v dodavatelském řetězci

The thesis - Effective Information and Knowledge Sharing in Supply Chain - is situated in the Fast Moving Consumer Goods segment, in the packaging design environment. In this environment the process of introducing new product to the market and it's optimization across the supply chain is analyzed. The situation on the market forces suppliers to continually lower costs and shorten production times. One way of how to resist to this pressure is an effective and efficient information and knowledge exchange between all participants of the process. The thesis is divided into two parts. The first one focuses on theoretical determination of basic terms and topics which are further discussed in the second -- practical -- part. In the second part the FMCG environment, sources of failures and inefficiencies are analyzed and optimization of the process of introducing new product to the market is proposed, all from the packaging design perspective.