Strategická koncepce firmy Bristec CZ, s.r.o

The diploma thesis Strategic concept of company Bristec cz s.r.o. analyses and evaluates company's position in the market and searches opportunities for future development. The thesis is divided into theoretical and application part, which is then divided according to business activity of the company. Terms as mission, vision and goals and explained in the theoretical part. Principles of strategic management and conduction of strategic analysis are also described. Types of strategy from renowned authors and specifications of family companies are then introduced. The theoretical part furthermore consists of quotations from famous personalities, which emphasize on importance of strategy creation. The application part introduces Bristec cz, its business activities and main supplier. Then, strategic analysis is conducted on both ventilation systems and physiotherapy. After analysis follow creation of company's mission and vision and evaluation of business portfolio. The application part is concluded by strategic recommendations for the company.