Tržní oceňování hotelů a ocenění jejich nemovitostních aktiv

The thesis aims to explore patterns and methods that lead to valuation of real estate assets through a process of hotel appraisal. It therefore focuses on a hotel as a special type of property. It seeks to derive a general procedure for determination of value of a property used as an asset for operation of a hotel through combination of established business valuation and property valuation methods. The first part of the evaluation mechanism will be quite similar to the valuation of a company process. Emphasis is placed on the analytical part involving examination at the locality, the strategic and financial analysis and the determination of the constituents that generate value. In the part on property valuation, the use of valuation methods, determination of investment costs and discount rates are discussed in greater detail. The second part focuses on the valuation of real estate assets, namely on the need to exclude the tangible and intangible assets unrelated to the hotel property. The thesis concludes with a recommendation of a procedure that would result in establishment of market value of the hotel's property itself.