Podklady pro vývoj konkurenceschopného hudebního portálu

The goal of this bachelor thesis is to chart competition of the music web presentations and create the materials for development of the competitive music web portal. For comparison two Czech portals are chosen, which are t.music.cz and Koule.cz. These two portals were chosen due to its importance on the Czech internet and thematic similarity with developed portal. Next portal for comparison is international portal MTV.com, which is world icon of music world. MTV.com was also chosen for comparison of approach of Czech and international web sites. Theoretic part is focus on creating of the methodology, by which we can evaluate individual presentations. The methodology accounts the criterions, which affect web pages from the perspective of graphic design, accessibility, technical level and information content. These criterions are described and specified in the theoretic part. In the analytic part, there is evaluation of individual web pages, which based on created methodology. After that the web pages are compared according to the competitiveness focusing on its competitive advantages and disadvantages. In the last chapter there are proposals of design, structure, contents and functionality for the developed web pages. Results of this analysis should serve for development of competitive music web presentation and help decide about functionality which will be implemented into the nascent web presentation.