Možnosti využití sociálních sítí pro podporu podnikání

This bachelor thesis entitled: "Possibilities of using social networks for business support" is focused on social networks and aims to generalize the area of social networks and acquaint the reader with their use in business. This thesis is divided into theoretical and practical part. The theoretical part deals with the origin, development and characterization of social networks. It also provides practical information on how to use social networks in the Czech marketing. The thesis is supplemented by situational and competitive analysis of the company OKsystem Ltd. The benefit of this work is the practical part, where is proposed measure to improve the effectiveness of social networks in a particular company. After reading this work the reader should be able to recognize the benefits of different types of social networks, their contribution and obtain complete understanding of the issue of commercialization of social networks.