Využití služeb sociálních sítí ve firmě

This thesis defines and then verifies procedures of establishing a representative and successful representation of a firm on social networks. It also describes the current situation in the Czech Republic and abroad. In the first part, this document examines general and philosophical background of new media and current development of the Internet. Following part describes the history and defines the most important social networks all over the world and in the Czech Republic. Subsequently, Facebook is determined as the most important and relevant social network for business activities in terms of new media. That is why it was used for explanation of basic rules and procedures of successful business activities on social networks. The main ideas are to comply with a reasonable amount, to maintain relevance and information value of messages and to respect opinions and wishes of all users. The following part is focused on user's privacy and information sharing on social networks. The results of the research show that most users limit the range in which they share information and differentiate between different types of the information. Different possibilities of using social networks for businesses and supporting their activities are presented in the last part of the theoretical section. The practical section demonstrates use of the procedures defined in the theoretical part and their specific effects and outcomes through example of Rock for People festival. In terms of social networks, the festival is under the administration of Agency of Social Visage, which provided materials and data for this document. The outcome of the whole thesis is to confirm correctness, considerations and definitions. In the case of Rock for People festival, Social Visage achieved real outcomes using these considerations and definitions.