Management cestovního ruchu ve vybrané lokalitě

The primary target of bachelor work is analysis an area of locality Opařany for tourism and recreation. Discover the possibilities employment of potential visitors at the connection with possible recreational activity in locality. The dispensable component was implementation analysis of locality Opařany, SWOT analysis, analysis of service, take photo of contemporary terrain and mark of suitable stretch. For together of proposition product used primary research and map of terrain option locality. With synthesis secondary and primary information it was go to the assessment of terrain research in locality Opařany. Out of reach results of SWOT analysis after assessment of Strenght and Weakness, Opportinities and Threats, should choose locality Opařany offensive strategy, founded on Strenght locality with elimination of potential Threats the external surrounding. On basis of assessment the best product should be nature trail. The product should make use of families with children and also with children from kindergarten and grade school. The nature trail should take use children from mental hospital that in locality. In bachelor work observed the primary target -- on basis analysis of locality Opařany treated SWOT analysis. On basis SWOT analysis treated the proposition on strategy development of tourism in locality Opařany and prepared proposition on building of system nature trail and recommended propositions on modification of current tracks.