Vliv hospodářské krize na evropský cestovní ruch

This diploma thesis based on the latest statistical data analyses the impact of the economic crisis on key macro-characteristics of European tourism (contribution to GDP, employment, attendance). The development of these indicators compares within the European area. Subsequently, deals with the specific impacts and different defensive strategies at European level, national level and the level of private entities. These strategies compare, assess their common and different characters and is further analysed from the perspective of the utilization of general recommendations of international organisations and the EU. Evaluate the effectiveness of the selected strategies and draw up recommendations for minimizing consequences of the crisis for tourism.