Nová média a sociální sítě a jejich vliv na hudebně vydavatelský průmysl

Bachelor thesis "New media and social networks and their influence on the music publishing industry" focuses on the role played by social media in the music industry. The aim of this thesis is to introduce new media and social networks and determine their positive and negative effects in the field of music while outlining how such media can be used in marketing music. First part introduces social media, describes the term and states its definition. Furthermore analyzes the differences of social media in comparison to other forms of media and focuses on the introduction of different social media types. The following section defines the music industry and focuses on its development in the 21st century. Final part discusses the use of social media in relation to music industry in the time of adapting to the digital age.