Analýza vybraného segmentu ICT: analýza trhu e-commerce

This work focuses on market analysis of e-Commerce in the "broad" concept. The main goal is to provide a comprehensive view of e-Commerce market in segments B2B, B2C, C2C, C2B including paid and open source e-Commerce platforms. Capture the current state of market leaders in various segments. The analysis used a freely available analysis published by analytical (eg Euromonitor, Goldman Sachs, internetretailer.com), statistical data from the ČSÚ, Eurostat. To determine the market leaders have been working with web analytics alexa.com and own website of individual leaders. The main contribution of this work is to provide a comprehensive view of e-commerce market in the "broad" concept including a comparison of advantages and disadvantages of open source and paid platforms including the evaluation effects and restrictions of E-Commerce. The first chapter defines the main principles of e-Commerce in terms of e-commerce as part of enterprise information systems and in terms of e-commerce business model as a basis. Chapter also describes the main e-marketing tools that are associated with e-Commerce. The second chapter evaluates books which were used for writing this bachelor thesis. The third chapter reviews the effects of e-Commerce, especially the pros, cons, benefits and limitations.The fourth chapter is divided into two parts. The first part analyzes the world market and the second part analyzes the czech market. A general view of the market leaders determine the individual segments and specific performance leading body of the segment are the several parts of the analysis. The fifth chapter compares the paid and open source platforms including the determination of the market leaders.