Gender Management in Banking Sector using the Example of the Diversitas Program of Česká spořitelna

This Master's Thesis is about the topic gender equality and diversity management in business in general as well as in the banking industry specifically. The hermeneutical review of the topic is followed by an empirical research which was conducted in the Czech Bank Česká spořitelna. In particular, its diversity and inclusion program Diversitas, which was implemented a few years ago, is examined and evaluated in terms of impact and caused changes. For this purpose, the author conducted qualitative expert interviews with managers (both female and male) of the bank who were all at least to some extent (directly or indirectly) involved in the process of the project implementation and could keep track of the program development. The results of this research showed that diversity management programs like Diversitas have very positive effects on the company in general but that their impact in terms of bringing about gender balance in top management and board positions is to some extent limited.