Analýza dopadů zavedení limitního opatření na náklady na předvolební kampaně politických stran

The mail goal of this work is to provide enough arguments, on which basis we can come to a conclusion if an act about limits on election costs of political parties in the Czech Republic could bring a positive effect. The work compares data on economic activities of political parties in the Slovak Republic with political parties in the Czech Republic. Experts on election costs define some interest groups which can benefit from this law. These groups include large and small parties, incumbents and challengers parties. The work does not neglect the analysis of non-governmental organizations that have attempted to monitor the implementations, effects and loopholes of such a law. The conclusion brings the finding that the voters may be influenced by a number of important factors, such as political and social situation in the country, by the well prepared and carried out campaign i.e. it is also found out that election costs does not play such an important role that is assigned to them. Regulation in the form of an upper limit of election expenses can be considered as another marketing tool that is used to obtain political party voters.