Manažerská komunikace v podniku

This bachelor thesis deals with the importance of managerial communication in the company. There are mainly stressed different forms of communication in the business environment, effective strategies of successful communication in the organization, crisis communication tactics, the most common barriers, conflicts and their overcoming. This work further focuses on the challenges and changes associated with the current trend of globalization, such as the differences in communication in multinational companies or the influence of technology. The way of communication in practice is demonstrated in the analysis of a questionnaire survey held among managers of Lafarge Cement, a.s. Primary data were obtained from the answered email queries. Five managers of the company participated in the survey. According to the evaluation of these expert answers it can be said that the theoretical knowledge of the forms of communication and effective strategic methods of communication often corres pond with practice. Obviously, the communication is not to be underestimated. In practice, proper communication is one of the most important factors for a successful company. Aforementioned managers also describe emergency communication, where they follow procedures and recommendations written in the literature dealing with this subject. The final analysis of managerial responses clearly shows that, although in practice the correct communication is under a great emphasis (training, motivation, evaluation), it is almost impossible to achieve perfect communication throughout the whole organization and managers in the company must constantly face barriers in this area and need to be further educated.