Výběr pojistného produktu pomocí poptávkové funkce

Each czech crown is important for the budget of every household, particularly in the times of crisis. Saving can be achieved by selecting an appropriate insurance product, which is also the concern of this thesis. Because there exists a plenty of insurance companies on the czech market and majority of them offers several insurance products for each kind of insurance, it is not simple to choose the optimal product. On top of that, these insurance products differ not only in their price, but in various properties and additional insurance as well, which makes the task even more difficult. The most suitable insurance product can be found with multiple-criteria decision making, that was amended by the demand function in this thesis. The goal of the demand function is to advise those interested in the insurance whether they should or should not be insured under given circumstances. The thesis is designed so that it could be used for decisions of anybody interested in insurance on any insurance product.