Ekonomické aspekty pořádání regionálního pivního festivalu

The bachelor thesis titled "Economic aspects of holding a regional beer festival" is composed of two parts - a theoretical and a practical part. The theoretical part focuses on explaining and creating a better understanding of the conceptions; business and an entrepreneur, and laying down the structure of a business plan. The practical part explores the steps taken when organizing social cultural events. It explores how an entrepreneur observes his surroundings, characterizes his target market and it describes the meeting strategies chosen by the organizers of such an event. The objective of the thesis is to assess, whether the organization of a cultural event called "Prachaticky beer festival" will bring profit or loss and therefore should such an event be held at all.