Analýza podnikové kultury hotelového řetězce Hong Ngoc Dynastie Group

This work deals with the corporate culture, its description, significance and corporate culture analysis in the hotel chain Hong Ngoc Hotel Group, especially the Hong Ngoc Dynastie hotel. The work is divided into three parts. Content of the theoretical part are basic knowledge about corporate culture, the author analyses the term of corporate culture, its basic features and types of corporate culture. The practical part is focused on the hotel chain Hong Ngoc Hotel Group, where the Hong Ngoc Dynastie hotel is introduced. The author concerned with the analysis and description of the corporate culture of two hotels -- Hong Ngoc Dynastie and XY located in Prague. The last part of the study is dedicated to comparing this two corporate culture and improvement proposals for Hong Ngoc Dynastie hotel to approach its goals to become one of respected hotels at international level.