Exportní možnosti firmy DSP Přerov na vybraných asijských trzích

This thesis deals with DSP Prerov, spol. s r.o. and with proposed strategy to expand its offer to selected Asian markets. The main aim of this work is to present the company, analysis of selected countries, namely Burma and Vietnam, and then to build a suitable export strategy for the company. The first part is focused on the global development of the sector along with the history of metal industry in Prerov, further attention is also paid to the company itself, within which is a SWOT analysis. The second part handles the export of the company and its promotion on foreign markets. The last chapter of the thesis is the analytical part including an analysis of both the countries listed on the basis of macroeconomic variables. According to monitored indicators are compiled export strategy on selected markets and subsequently recommended to DSP Prerov.