Potenciál výjezdového cestovního ruchu Indů do zemí Visegrádské čtyřky

The diploma thesis "Potential of Indian Tourism Outbound to the Countries of Visegrad Group" deals with the recent trends in Indian outbound tourism, especially in relation to the countries of Visegrad Four. For a better understanding of the issue, the thesis seeks to analyze the consumer behaviour of the Indian tourists, especially on the trips to long-haul destinations, it also describes some of the conditions of travelling from India to the Visegrad Group countries such as transport and the offer of Indian travel agencies. The thesis also deals with the analysis of inbound tourism to the countries of the Visegrad Group from India and common promotional activity of these countries called The European Quartet - One Melody on Indian market. Important part of the thesis is the publication of results of my own survey conducted amongst Indian citizens in order to study the perception of the countries of Visegrad Group and the consumer behaviour of Indian people when travelling. In the very end, the potential of the development of Indian tourism outbound to the countries of Visegrad Group was evaluated.