Návrh a využití modelů pro podporu geomarketingu v komerční sféře
Informace o vysokoškolské kvalifikační práci
Název práce:
Návrh a využití modelů pro podporu geomarketingu v komerční sféře
Autor práce:
Klika, Pavel
Typ práce:
Bakalářská práce / info:eu-repo/semantics/bachelorThesis
Vedoucí práce:
Jašek, Pavel
Osoba oponující práci:
Šperková, Lucie
Jazyk práce:
Czech
Abstrakt:
This thesis deals with the modern way of market segmentation, namely with the creation and implementation of models using statistical methods, internal data and publicly availa-ble information. Models should serve to commercial use in Business to Customer relation-ship. Outcome of this thesis is the analysis of data sources, building logic and application of models to support decision-making and market segmentation in a company offering in-ternet connectivity. The aim is to verify whether such models are an appropriate tool to support decision making, gain competitive advantage and indicate risky activities from different perspectives.