Socioekonomická analýza města Jičína s důrazem na kulturní a společenský život

The thesis is focuses on socioeconomic analysis of the town Jičín, with emphasis on cultural and social life in the town and on other potential possibilities of town development. The aim of this thesis is to define a potential of the artificial fairytale tradition, which is associated with the town, to catch its social and financial contribution to the town as well to the entrepreneurial subjects. The thesis analyses financial and non-monetary effects of cultural actions and suggests options of further development of cultural activities. The thesis finds out, that the man-made tradition of the town, as the town of fairytales brings Jičín and big local business entity mainly non -- monetary benefits in the form of higher social and ethical prestige. However, small businesses, especially those located where cultural events take place, benefit financially in a form of more customers and higher revenues. The thesis concludes that the realization of suggested development opportunities would utilise more of the fairytale potential of the town and would bring higher financial and non--monetary benefits.