Míra využití gamifikace v elektronických obchodech v ČR

This bachelor thesis deals with the term gamification and its use. The goal of this thesis is to determine the level of its use in electronic shops in the Czech Republic. The term gamification is explained at the beginning of the thesis, so the reader could understand next chapter. Subsequently key milestones are laid out and possible future trends and progress are suggested. In the next part of the thesis individual displays of gamification are described, their real use is shown on examples and types of users are characterized. The following part of the thesis provides characteristics of individual display of gamification, as well as their evaluation. Accordingly, the point rating system is developed to facilitate the evaluation of electronics stores. Finally, the thesis contains an analysis of the evaluation results.