Ekonomie luxusu – komparativní analýza demonstrativní spotřeby mezi studenty UTB, VŠE a ČVUT

This thesis focuses on the comparison of conspicuous consumption and purchase of counterfeit goods in different socioeconomic environments. For comparison, I analyzed results of the researches by Bc. Tomáš Štegmann and Bc. Jan Vágner, who deal with this issue at University of Economics in Prague (UEP) and Czech Technical University in Prague (CTU). Then I compared it with results of my survey made at Tomas Bata University in Zlín (TBU). I was able to confirm the assumption of less knowledge and worse awareness of luxury goods among students in Zlín. In the case of students of TBU low income does not play a significant role in the acquisition of a counterfeit in the future, unlike UEP and CTU. Conversely, significant factors at TBU are negative impression of an individual with counterfeit, purchase of a counterfeit in the past and recognition of fake. Negative impression of an individual with a counterfeit is consistent with findings at UEP and CTU. Purchase of a counterfeit in the past does not have significant effect on the future buy of counterfeit at both schools in Prague and effect of recognition of fake is at TBU similar to CTU. Compared to UEP, the effect has opposite direction. At TBU more students have already bought fake and also they avoid buying counterfeits in the future less than the students of UEP and CTU. Perception of counterfeiting as a crime is comparable at all schools -- it's not a serious crime.