Delegát cestovní kanceláře

This bachelor thesis is focused on the specifications of a representative of a travel agency. Public awareness of individual functions and obligations connected to this profession is analysed in this document. The aim of this thesis is to profile ideal candidate for this work position. This was supported by the author´s practical experience and a survey which showed preferences of clients travelling with Czech travel agency. Czech travel agencies mainly carried out through questionnaire survey. This research shows that more than a half of Czech clients would not prioritize concrete sex or age even though a quarter of respondents would prefer on this position a young female representative. Created profile of an ideal candidate listed at the end of this document could be helpful to travel agencies during opened job offerings, this document should also contribute to better understanding of this work position especially according to proposed changes in official sources as well as in the academic articles. The main detection is an ignorance to technical terms in tourism by Czech clients. This bachelor thesis should clearly define work and its important terms, rights and obligations of a representative.