Strategická analýza firmy Budějovický Budvar, n. p

The subject of my thesis is creation of strategic analysis of the firm Budweiser Budvar. The objective is a review and appraisal of the companys past development, its current position on the market and lastly to recommend appropriate strategies to help the company achieve lasting economic growth and to gain stronger position in brewery industry. In teoretical part are described problems of strategy, strategic management and methods which are used for appraisal of strategic analysis. Subsequently in practical part there were used these methods under external analysis which are focused on appraisal of external environment of the company and also under internal analysis which are focused on appraisal of internal environment of the company. SWOT analysis was later created to convert information attained from the companys external and internal assessment. To conclude, my thesis intent is to create a strategic plan that would help Budweiser Budvar achieve lasting economic growth.