Drivers of Corporate Social Responsibility (CSR) in Family Businesses
Název práce: | Drivers of Corporate Social Responsibility (CSR) in Family Businesses |
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Autor(ka) práce: | Mengel, Niklas |
Typ práce: | Diploma thesis |
Vedoucí práce: | Tyll, Ladislav |
Oponenti práce: | Hnilica, Jiří |
Jazyk práce: | English |
Abstrakt: | This thesis analyzed the Drivers and Implementation Approaches of Corporate Social Responsibility (CSR) in Family Businesses. Qualitative Analysis based on Semi-Structured Interviews was conducted in the region of Southern Lower Saxony and later on quantified through category-based Content Analysis. The results suggest that Drivers of CSR can be divided into value-based and strategic, and Implementation Approaches into informal and formal. Family Businesses are more likely to be driven by values and implement an informal approach. Further, a model to define CSR, called Four-Peak Pyramid of Corporate Social Responsibility, was developed. It consists of two fundamental stones of CSR, Compliance and Profitability, and four peaks called Marketplace, Workplace, Community and Environment. |
Klíčová slova: | Drivers; Sustainability; Corporate Social Responsibility (CSR); Family Businesses |
Název práce: | Drivers of Corporate Social Responsibility (CSR) in Family Businesses |
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Autor(ka) práce: | Mengel, Niklas |
Typ práce: | Diplomová práce |
Vedoucí práce: | Tyll, Ladislav |
Oponenti práce: | Hnilica, Jiří |
Jazyk práce: | English |
Abstrakt: | This thesis analyzed the Drivers and Implementation Approaches of Corporate Social Responsibility (CSR) in Family Businesses. Qualitative Analysis based on Semi-Structured Interviews was conducted in the region of Southern Lower Saxony and later on quantified through category-based Content Analysis. The results suggest that Drivers of CSR can be divided into value-based and strategic, and Implementation Approaches into informal and formal. Family Businesses are more likely to be driven by values and implement an informal approach. Further, a model to define CSR, called Four-Peak Pyramid of Corporate Social Responsibility, was developed. It consists of two fundamental stones of CSR, Compliance and Profitability, and four peaks called Marketplace, Workplace, Community and Environment. |
Klíčová slova: | Family Businesses; Corporate Social Responsibility (CSR); Sustainability; Drivers |
Informace o studiu
Studijní program / obor: | Ekonomika a management/International Management |
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Typ studijního programu: | Magisterský studijní program |
Přidělovaná hodnost: | Ing. |
Instituce přidělující hodnost: | Vysoká škola ekonomická v Praze |
Fakulta: | Fakulta podnikohospodářská |
Katedra: | Katedra strategie |
Informace o odevzdání a obhajobě
Datum zadání práce: | 24. 7. 2016 |
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Datum podání práce: | 30. 8. 2016 |
Datum obhajoby: | 8. 9. 2016 |
Identifikátor v systému InSIS: | https://insis.vse.cz/zp/58220/podrobnosti |