Vydávání multiplatformní aplikace v aplikačních obchodech App Store a Google Play

The diploma thesis answers set questions that relate to two different distribution environments, the two options for developers to directly offer their mobile applications to the end users. Distribution is being conducted in the App Store and Google Play application stores, where only such applications that oblige basic requirements can be released and provided to customers. The requirements, official sources of information and support services of the two providers are analyzed in the theoretical part of the thesis. Processes revolving around the application distribution itself are described in the following practical part. Distribution consists of processes from the developer account registration to submitting the application for a review or a check. Sufficient knowledge base could be gathered not only due to a proper exploration of the issue, but also due to an actual application release accomplished by the author. A cross-platform mobile application to be released has been developed solely for the purposes of this diploma thesis. The application has been built in two platform specific versions. Whilst publishing it, an emphasis was laid on keeping the conditions as similar as possible to achieve viable case study results. The application release represents the case that produced all data that enabled a direct comparison and overall evaluation of the different developer settings at the end of the thesis. Findings and conclusions of this thesis can be used by developers and other interested parties that are looking for an integrated source of information that regards releasing a cross-platform mobile application on iOS and Android platform.