Návrh a využití kolaborativních strategií založených na informačních technologiích

This thesis is focused on the topic of collaborative strategies, their design and application in the field of business. Collaborative strategy is represented as a series of recommendations for companies (and other organizations) that are considering participation in a shared economy. Collaborative strategy can be also used in company which is already involved in shared economy. This document is based on the analysis of the business models and associated IT platforms which are used by organizations operating in the shared economy. In the thesis are identified key mechanisms and technical resources that enable the businesses to implement a sharing of resources between suppliers and users of these resources. Based on the obtained data were compiled individual strategies, each containing recommendations for the area of ICT, business models, law and summary of business fields in which they can be implemented. The conclusion of thesis contains a procedure for the identification of enterprise resources suitable for use in the shared economy. The final results together with collaborative strategies can be used by companies (and other organizations) to find new business potential, to participate in a shared economy and for innovation of business processes and business models. The benefit of this approach is a new perspective on the collaborative use of corporate resources. Combined with modern technology it helps to increase competitiveness and helps save the resources required for primary processes and also creates new ways to reach customers.