Postavení trutnovské firmy ABB na evropském trhu

This thesis analyzis the position of Regional Focused Factory (abreviation RFF), which is the subsidiary of the international company ABB, on the european market of power and automation. The aim is to analyze the position of RFF on the market and answer the question how the awareness of RFF in the world can be increased. In the theoretical part I focused on characteristcs of the whole company. In the practical part I focused on operations of RFF on the market especially from the perspective of contracts, export countries, projects and competition. I found a perspective markets for export and cooperation, which could lead to the better position of RFF on the market. Then I focused on marketing strategy. I came up with new marketing trends. The contribution is a determination of the steps, which can be used by ABB in the future.