Analýza marketingové komunikace projektu Trabantem napříč kontinenty

This Bachelor's Thesis consists of theoretical and practial parts. The aim of this Thesis is to analyze marketing communications of the project Trabantem napříč kontinenty and to propose own solution. In the theoretical part, the theoretical description of marketing and marketing communications is defined. Terms like marketing or communication mix, guerilla marketing, or Facebook and Instagram are described. The practical part is then focused on the project Trabantem napříč kontinenty, whose author is journalist Daniel Přibáň. The project is introduced in the first chapter of the practical part. The components of the marketing and communication mix are described and analyzed in the next chapters. By the individal instruments there are shown specific examples of their use. In conclusion of the Thesis the recommendations for future are formulated.