Aquapalace Praha z pohledu cestovního ruchu

The main aim of my thesis is to demonstrate the importance of Aquapalace Prague in terms of tourism. At the same time, this work will provide a description of the actual operation and management of the waterpark, evaluate financial indicators and suggestions how to improve the operation of the water park. It is divided into 5 chapters. At the beginning the work deals with the general definition of tourism, briefly explains the term of recreational tourism and describes its importance nowadays. In the second chapter is defined the concept of waterpark and mentioned its advantages and disadvantages. Safety is very important and broad topic so the chapter is closer focused on ensuring the safety waterpark and security standards concerning water slides, swimming pools and pool attractions. During operation, the water park places emphasis on the health and safety of visitors, which describe in detail in the appropriate subsection. The end of this chapter is devoted to important operational sections and technical equipment of the waterpark. The next section deals with basic information about the structure and description of the concept of the entire waterpark. In the practical part, an analysis based on the survey of different age groups is made. All the facts are evaluated and brought in relevant charts. There is also a pricing strategy and distribution of attendance of the waterpark. At the end of the practical section are listed all revenue and expenditure of the waterpark, thanks to which the functionality of the entire system is found out.