Financování kulturních projektů v ČR pomocí crowdfundingových portálů

The main topic of the diploma thesis is the modern way on how to finance cultural projects called crowdfunding. The theoretical part is dedicated to the explanation of crowdfunding, its long term and recent development, definition of crowdfunding, typology and processes. After that the diploma thesis describes the basic possibilities of financing cultural projects in the Czech Republic and shows its advantages and disadvantages. The next part of the thesis briefly analyzes the actual situation regarding crowdfunding in the world. The thesis then continues with mapping of crowdfuning platforms in the Czech Republic, which concludes into multicriterial quantitative analysis of all relevant crowdfunding platforms for cultural projects. The practical part uses in-depth interviews with project owners, who succeded in raising finances through crowdfunding. The findings from the in-depth interviews were used for the qualitative analysis. The diploma thesis conclusions are specific recommendations how to sucesfully use crowdfunding for cultural projects.