Projektové řízení - návrh event managementu nového produktu

This Diploma Thesis deals with a project management of event marketing. It is divided into three main parts. The first part is theoretical and explains fundamental terms concerning issues of project management and event marketing. The second part is the methodology which presents basic instruments of data collection and analysis, enumerates the global project management standards and standardization and also describes appropriate usage of methods from the standards in the project management of event marketing. The third part is practical and is also divided into three parts. The first one is dedicated to the company profile of Alfa Medimedia, s.r.o., which is the organizer of the event. The most extensive part is the qualitative analysis which applies the selected methods mentioned in the methodology within a real project management of the event. The last part consists of enlightenments, draft measures and additional recommendations which describe imperfections in planning, organization and subsequent realization of the stated project. Documents related to the event, forms of project evaluations and other important addendums to the project can be found in the appendix which follows.