CSR aktivity ve vybrané firmě

The aim of this thesis is to evaluate the CSR strategy of the company Vaisala, together with its existing CSR activities, and to identify opportunities for modification of this strategy and these activities. Vaisala is a global leader in environmental and industrial measurement operating worldwide. Furthermore, this thesis answers the research question on whether Vaisala's activities within its CSR strategy are currently sufficient. The paper is divided into three main chapters. The first chapter discusses the concept of CSR in theory with regard to its origin, development, stakeholders, three pillars, positives and negatives. The second chapter, at first, introduces the Finnish company Vaisala and then focuses on its responsible business. The third chapter, based on the findings of the previous chapters, assesses whether Vaisala's behaviour is socially responsible, evaluates its CSR strategy, identifies possible modifications of its CSR activities, and answers the research question of this paper. This thesis derives from information obtained from internal Vaisala's sources, especially from an in-depth interview with a responsible person for CSR, and from internet and book sources, both in Czech and English.