Zhodnocení nabídky služeb České republiky pro golfový cestovní ruch na vybraných golfových hřištích mezinárodního významu

The Bachelor thesis is focused mainly on acquainting the reader with golf as a sport and a potential attraction for incoming tourism of the Czech Republic. The tactics of Czech golf courses and associations promoting Czech golf courses outside the Czech Republic are in short presented. The thesis presents seven Czech golf courses of international importance with a list of additional services offered to their clients. All these golf courses are in a personal interview asked about several facts about their foreign clients, for example: How are golf courses presented in foreign golf markets or Whether hosting major tournaments can attract foreign golfers. The methodology used in this thesis is structured personal interview and comparison of services offered on golf courses. The main result of this thesis is the fact that the potential of the Czech golf courses for foreign golfers is unutilized because of several reasons. Innovations, which could increase the inflow of foreign golfers on the Czech golf courses are e.g. better support at the regional level by the state, or attempts of Czech golf courses to expand on the undiscovered foreign golf markets.