Strategická analýza zdravotnického zařízení: Nemocnice Dačice, a.s

The purpose of the thesis is to observe the strategic analysis of the medical device, spe-cifically in the Dačice Hospital, as. The hospital is situated in the South Bohemian Region, county Jindřichův Hradec. Founder of the hospital is the South Bohemian Re-gion and it's the eighth hospital of the Jihočeské nemocnice, a. s. organization which provides service and an organizational care. It's a device which provides a patient care (including a hospice of the long-term patients), and also the ambulatory care. The health sector belongs to a relatively dynamical environment so that there is a big competition. From the specialization (which is the hospice care and rehabilitation) point of view the biggest competitor is the Vimperk BH-Hospital, s. r. o. The strengths of the hospital are the great rehabilitation services and especially the human capital. One of the weaknesses is the poor marketing productivity plus there is also quite bad transport accessibility. Based on the observed reality there will be in the conclusion appropriate recommendations for the future development of the hospital.