Komunikace veřejné správy České republiky s občanem pomocí nových médií

The topic of this thesis focuses on the potential of communication between public administrations on social media in the context of the gradual integration of eGovernment. Author first deals with functioning of public administration in the Czech Republic in the last decade of the 20th century. Subsequently, the work will focus on the implementation of e-Government as an easier way of communication with the public administration. Possibilities of customer (citizens, companies) communication with the public administration and vice versa, are described in the next section, where the author focuses on the online part of communication via the Internet. The work aims to reflect the impact of new media, especially social networks on society. Public Administration on the social networks should act as creator of another possible contact touchpoint for communication. In the analytical part, the author aims to assess how public administration (specifically the regional authorities) manage to communicate on social networks.