„Revoluce“ v masových médiích ve Velké Británii na přelomu padesátých a šedesátých let 20. století. Příspěvek k evropské konzumní společnosti po roce 1945

This thesis deals with the changes that have occurred in the mass media at the end of the fifties and sixties of the 20th century. It thus contributes to the study of consumer society after 1945. The aim of this work is to determine how the mass media, especially television, in the period studied and developed to contribute to the development of a consumer society in the UK. Whether mass media are able to influence people's behavior, attitudes and opinions, and to assist in the understanding of themselves. The work is based on the assumption that it was the late fifties and sixties, when the development of British society has changed considerably with the change in the relationship between mass media and society is crucial. The company experienced well-being, and the phenomenon of consumer society brought the total change in the lifestyle of the UK population. The work is devoted to socio - economic development, as well as the very development of mass media, especially television. The work also includes the commercialization of television and the impact on the transformation of broadcasted programs and creating new genres. It also analyzes some of the most watched television series of the time. This analysis is used to confirm hypotheses and a better understanding of the changes that have occurred in television broadcasting. The work also mentions the influence of television on other mass media.