Přehled produktů atraktivit – vzdělávací programy pro školy

My thesis is about the special products on the tourist market- packages prepared especially for schools by museums, art galleries, castles and theatres, memorials of holocaust history, some environmental educating centres and other cultural attractivities. These special programs are created by educational departments of these institutions or by some external experts. The main aspect of the interactive educational programs is to let the students feel the exhibition, join the discussions, engage in competitions, play games and do many other interesting activities. It's all about interactive learning and how it influences the cultural attractivities and whole tourism industry. It is about its importance in tourism. Theoretical part is about brief history, about the target clients such as schools and its students. I have also written characteristic of the educational programs and its obstruction to tourism. And the main chapter is a typology of these programs, which I have made according to two different aspects. First was made according to the institution, which offers the program. The second one was made according to the content of education of the program. The practical part is divided in two parts. First is a survey of the current situation of the Czech market and a summary of the supplied educational programs. The second part is the proposal of my own project, which I would like to elaborate in details in my diploma thesis. For now I have just suggested to develop an integrated project for three cultural atractivities in the region of Karlovy Vary: for Bečov castle, Soos protected landscape area and the Moser glass museum. There could be offered educational programs for schools. The project might have single funding and common promotion.