Služby pro neslyšící – business nebo společenská odpovědnost

My bachelor thesis deals with services for deaf people -- business or corporate social responsibility. The goal is to find out if the service for such people is a tool for building goodwill, making business or an additional cost of corporate social responsibility. The objective has been achieved on the basis of scientific articles and the particular examples of companies whose branches provide this service in the Czech Republic. Further, it has been carried out a survey among the Era financial centre's employees, which are one of the long term provider of online transcriptions using the aplication eScribe. In addition, the survey confirmed the results from scientific articles and social behavior of companies like Vodafone and Era financial centre towards people with hearing impairment. The policy of corporate social responsibility has been used by companies as a way of communication with the public. Moreover, being socially responsible can attract business opportunities. However, the additional costs of corporate social responsibility have not been confirmed unequivocally. The main contribution of the bachelor thesis is to become familiar with the minority of deaf people and the level of companies'social responsibility in the Czech Republic.