Strategická analýza společnosti Tisk Kvalitně s.r.o

Aim of this work is to analyze the current position of the company Tisk Kvalitne s.r.o. with the help of different methods, which will be decisive for the further development of particular business activities of Tisk Kvalitne s.r.o. The analysis in the thesis mainly concerns the development of methods PEST, SWOT and VRIO and on the basis of the subsequent analysis focuses on the individual portfolio of products, competitors, suppliers and customers. The theoretical part is to describe the various methods that are subsequently applied in the practical part. At the end of the thesis is to assess the situation and draw the plan of the practical part. Suppliers are part of the company's trade secrets and will not be made public under their real names.