Kongresový cestovní ruch destinace Jihomoravský kraj

The aim of the master thesis "Congress tourism in the South Moravian Region" was to determine the current status of the South Moravian Region in the field of congress tourism and introduce the possibilities of further development of congress tourism in the destination. Based on the theoretical knowledge an assumption analysis about congress tourism in the South Moravian Region was conducted, this analysis was supplemented with basic characteristics of the South Moravian Region and the characteristics of the entities supporting congress tourism in this destination. Achieved findings were subsequently summarized in a SWOT analysis. As part of this work a survey was also carried out, in order to establish a profile and satisfaction of the congress events participants in the convention facilities of the South Moravian Region.