Specifika propagace a prodeje ručně vyráběného uměleckého zboží na českém trhu

The thesis "Specifics of propagation and sale of hand made art goods at czech market" is supposed to introduce newly developing art market -- market with eco-friendly goods we can use in ordinary life. For this kind od goods is typical local production, return of traditions and new ways of production, too. I want to show advantages of this goods -- for example possibility of work for skilful artists, who often do not work in art after their graduation. The main sense of this dissertation was finding possibilities of effective sale and propagation of this goods. So, this dissertation can be used as an instruction for a succesful bussines. I introduced possibilities of sale suitables for goods like this and applicable and cheap marketing instruments. I showed by way of and example internet market www.fler.cz, modern ways of sale of art goods. I introduced working of brand Deers Kamila. Then I introduced propagation of this brand. Typical for this brand are PR articles, Fecebook demonstration, attending of sale actions and personal acces to customers. The last part of dissertation is patterned on gained knowledge. The gained knowledges are applied to bussines plan of fictitious brand Bibi Design. The conclusion is supposed to sum up the knowledge and evaluate it. This could be useful for starting artist-bussinesmen.