Rodinný podnik ve světě globalizace

The beginning of the 21st century is floating in a spirit of economical turbulences. One of the cause is the accelerating information and communication era. Searching for stability is one of the key tasks for politicians, economists and other individuals or organizations. Family businesses are stabilizers of economies thanks to the long term orientation. They tend to avoid speculative capital and they use to be more averse to taking risks. Substantial share of family enterprises form rather small companies, which are threatened by big multinational corporations. The mission of this diploma thesis is to look at their future in a world of tough competition, in another words in a world of globalization. Despite the above-average share of family firms on a total number of enterprises and world product, this kind of entrepreneurship lacks support from government or other organizations. On one hand emphasizing strengths and contributions, on the other hand naming weaknesses, which are the source of threats, is a part of the theoretical chapter. Practical chapter focuses on selected microenterprise and searches for possible ways, how to make processes more effective and formulate strategy of sustainable growth. The firm is at this point at a crossroads, whether to select a way of glocalization or expansion on foreign markets or combination of both options to strengthen the current position.