Personální marketing

The thesis describes human resources marketing, its objectives, tools and future development. The following theoretical part focuses on employer reputation and employer branding. The practical part introduces Tesco, describes the company's policy regarding employer reputation and cooperation with students of various universities and provides results of the research that focused on opinions and attitudes of students and graduates on their expectations of their first full-time job and perception of Tesco as an employer. The aim of the thesis is to create a new strategy of human resources marketing for Tesco and to create a new model of human resources marketing on the basis of the results of the research.