Komparace Amerického centra a Českého centra a jejich význam pro veřejnou diplomacii

The evolution of international relations since the end of the Cold War saw a new trend which is gradually changing nature of international relations in the contemporary world. States are increasingly understanding the importance and significance of the use of cultural diplomacy as one of the components of public diplomacy and soft power. This work deals with the comparison of two economically, geographically and culturally diverse countries and their use of cultural diplomacy. It compares the approach of the Czech Republic and the USA from the point of view of their presentation in the receiving country, provides insight into the ways of presenting a small country in a large one and vice versa. Specifically compares the activity and status of the American Center in Prague and the Czech Center in New York, as tools of cultural diplomacy of these selected countries.