Vliv vybrané mezinárodně významné kulturní akce na cestovní ruch v ČR

The bachelor thesis concerns a internationally significant cultural event Prague Pride. The thesis is divided into four parts. The first part defines tourism as an important part of economy. Readers can meet the definiton of tourism, its typology and definition of participants of tourism. A major part of this chapter is focused on new trends in tourism, especially on LGBT tourism as a specific form of tourism. The second part explores the cultural tourism, its definition and defitions of a cultural attraction and cultural tourists. The third part is based on an analysis of the Prague Pride Festival itself. The author invastigates the concept of the festival, its attendance and others. There is a comparison of two previous seasons of this festival where all activities that happend during them are mentioned. The last part of the thesis concern a survey that was carried out by the author. The survey informs about the main reasons of attendace of visitors, their behaviour during the festival as well as the whole perception of the festival itself by public.